Voltage Converters – Enhanced E-Commerce Tracking Through GTM For Shopify Platform

Voltage Converters is one of the world’s largest voltage converter distributors. It serves energy needs around the world with superior technology, competitive pricing, and exceptional reliability. Their operations run on a Shopify website. Team Zehntech set up Voltage Converters GTM tracking, which is enhanced e-commerce tracking through Google Tag Manager. As a result, the company can analyze and report on its e-commerce activity better, and it understands customers’ shopping behavior better in Google Analytics.

Voltage Converters is a worldwide distributor of voltage converters. Based in the US, they run their e-commerce business through a Shopify online store. As they expanded and the activity on their website grew, they found it difficult to track that activity. They wanted detailed analytics, event tracking, and reports on shopping behavior, product performance, sales performance, and website performance as a whole. Producing these analytics and reports was a business challenge.

First, we discussed the challenge with Voltage Converters and suggested enhanced e-commerce tracking through Google Tag Manager on their website. They liked the idea, so we started the implementation. Our expert professionals handled every aspect of the Google Tag Manager setup and paid attention to every technicality. As a result, the website was ready for better analytics and reporting with enhanced e-commerce tracking. See our web development services for similar work.

With the Voltage Converters GTM tracking solution, they now have the better analytics and reporting they expected. These reports give them detailed insights into the behavior and performance of their website, so it is easier to decide the next steps. They study reports on product performance, sales performance, customers’ shopping behavior, and the overall performance of the online store. Then they plan and carry out measures to boost operations and sales and to meet customer expectations better. In turn, this helped the client achieve higher success and scalability in their e-commerce business.