WordPress to Odoo 14 website migration

The website and ERP lived on separate platforms, the site was off-brand and conversions were low.

ResultWebsite and ERP in one system
Duration45 Days
Effort200+ Hours
ReleasedSep 2022
IndustryIT services · Switzerland
WordPress to Odoo 14 website migration

WordPress to Odoo 14 Website Migration, Redesigning, Integration with Odoo ERP

Overview

About the project

A Swiss-based IT company wanted to consolidate its website and ERP operations on a single platform. To do this, it chose an Odoo 14 website migration and redesign of its WordPress website. Additionally, the company wanted to build and manage its website server independently. The Zehntech team provided comprehensive help to achieve these goals. We migrated the website, customized the Odoo 14 modules, and developed custom modules.

As a result, the migration and redesign gave the company a more streamlined, efficient, and user-friendly website. The site is integrated with the client’s Odoo 14 ERP system, which consolidates its operations on a unified platform. See our Odoo migration service.

Challenge

The challenge

The client faced multiple challenges with their existing setup:

Separate Platforms:
The business website and ERP operations were on different platforms, leading to inefficient workflows.

Brand Inconsistency:
The old website design did not align with the client’s brand guidelines.

Fragmented User Experience:
The disjointed system setup resulted in a fragmented user experience.

Low Conversion Rate:
Inadequacies in the user experience contributed to a low conversion rate.

Hindered Business Processes:
The separate platforms delayed the streamlining of business processes.

Solution

What we built

To resolve these challenges, the Zehntech team recommended integrating the website with Odoo ERP, which would close the major platform communication gap. The team implemented the following solutions:

Website Migration and Redesign: We successfully transitioned their website from WordPress to Odoo 14, adding modern flairs that better showcased the company branding guidelines and enhanced aesthetic appeal.

Custom Module Development: To accommodate the client’s business needs, we modified the previous Odoo 14 modules. This required modifying workflows, data structures, and capabilities to align business processes and enhance overall system performance.

User Experience Enhancement: Our team focused on optimizing the user experience by ensuring intuitive navigation, clear information architecture, and user-friendly interfaces. Through extensive user testing and incorporating feedback, we improvised the website and ERP system usability.

User Experience Enhancement: By guaranteeing user-friendly interfaces, clear data architecture and intuitive navigation, our team maximized the user experience. Through comprehensive user testing and incorporating feedback, we improved the accessibility of the ERP system and the website.

Seamless Integration with Odoo ERP: We enabled real-time data synchronization, better data accuracy, and accelerated business operations by easing the smooth association of the revamped website with the Odoo ERP solution.

Independent Server Setup: The ability to export and import every element simultaneously during server migration is unavailable in the Odoo default system. The Zehntech team developed a custom module that converts default image URLs into binary format. They are easily transferable from one server to another without losing data or missing functionality.

Result

The result for the client

Our customized module solutions and the website migration & redesign produced a more efficient and user-friendly website, seamlessly integrated with the Odoo 14 ERP solution. As a result, the client saw a better user experience, enhanced productivity, streamlined business processes, increased operational effectiveness and a better conversion rate. The website design now also aligns with the brand guidelines.
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Technology

What we built it with