Slanker Grass Fed Meat Enhanced E-Commerce Tracking Through GTM For Magento

Texas Grass-Fed Meat is a US-based meat ranch store. It is an e-commerce business that sells high-quality grass-fed meat, plus organic and grass-fed poultry and pork products, through its Magento website. The site also shares recipes and useful information about grass-fed meat. This helps people learn about the product and its health and environmental advantages. We have a long-term engagement with the company and have helped its e-commerce business evolve over time. Our work includes website migration, maintenance and Magento e-commerce tracking through Google Tag Manager.

Texas Grass Fed Meat started operations in 1999 as an e-commerce business with a Drupal website. As operations grew, they struggled to track website performance and needed better analytics and tracking. They also faced other limits in the functions of their Drupal platform, which was another big challenge. First, they worked with team Zehntech to set up e-commerce tracking through Google Tag Manager on their Drupal website. Later, they migrated their Drupal platform to Magento. The Magento migration helped them overcome certain limitations. However, tracking website performance and customer behavior in the online store was again a business challenge.

We discussed the challenges that Texas Grass Fed Meat faced and worked on solutions that best met their expectations. At the initial stage, we set up enhanced e-commerce tracking through Google Tag Manager on their Drupal website. Later, because of the limits of the Drupal platform, we suggested migrating the website to the more powerful Magento platform. Texas Grass Fed Beef was happy to go through the Magento migration and trusted the job to certified Magento developers at Zehntech. We prepared a project plan and carried out the migration, with constant support and maintenance.

To address the analytics challenge, we already knew what to do, since we had done it before. We set up the same Magento e-commerce tracking through Google Tag Manager on the Magento website. As a result, the company can analyze all e-commerce functions and other consumer actions and behavior on the website. See our web development services.

With our solutions, Texas Grass Fed Meat has achieved higher efficiency and scalability in its e-commerce operations at every step. The Magento migration helped it overcome the limitations of the Drupal platform. The enhanced e-commerce tracking through Google Tag Manager now gives the store better analytics and reporting on a much wider scale. With these reports, it is easier to study consumer behavior, shopping behavior, sales performance and product performance. As a result, the company can work on improvements that lead to growth, profitability and success.