Sign of the Times – Shopify Platform Customization and App Integration
Sign of the times (wearesott.com) is a luxury London-based marketplace where you can buy and sell pre-owned designer clothing, handbags, shoes, and accessories from well-known designer brands.
About the project
Sign of the Times (wearesott.com) is a luxury London-based marketplace. There you can buy and sell pre-owned designer clothing, handbags, shoes, and accessories from well-known designer brands. The company also supports women’s empowerment. Women founded the firm, it offers products for women, and it has a female leadership team.
The challenge
The website ran on Shopify. However, because of Shopify’s functional limits, the customer wanted to add more features. They could not sell their products effectively, so they wanted to push beyond these limits. Their goal was to reach potential customers and raise brand recognition through Shopify platform customization.
What we built
The client wanted extra services to make the website customized and feature-rich. We helped them implement their ideas and strategies. First, we added customized features to the existing Shopify platform. These include Klaviyo integration, a wishlist launch, improved SEO capabilities, and improvements to the product filter and search. We also worked on the following:
Page Build-ups – We created and customized the pages of the website with dynamic widgets to improve the UI/UX and the overall appearance. Admins can also manage them easily from the admin side.
Collection Customization – Sold items leave the list. However, popular individual products with high demand stay in the widgets to keep consumers engaged.
Wishlist – Shopify does not provide a wishlist feature, so we integrated the third-party application Wishlist Plus. We also customized the application to fit the current design and features of the website. This app lets customers create a personalized collection of products they want to buy or save for later.
It works on the principle of a ‘special collection for particular consumers.’ The collection is given automatically based on the user’s search history and shopping history.
Custom App – This allowed a third-party API integration with the Sign of the Times website. As a result, the company can offer a drop-shipping service, including inventory syncing.
Marketing Platforms – We helped the client use marketing tools to expand the audience reach and increase revenue. Wearesott maximizes growth and scalability through several marketing channels, such as Facebook, Google, Pinterest, Instagram, and Klaviyo.
A look at the work
The result for the client
Our Zehntech Shopify team helped the client with a third-party integration that works well, since they wanted to add certain bespoke features to their website. With these customized functions, the website attracts visitors and generates sales more effectively. Visit our web development page to learn more.
Zehntech has enabled us to tailor the Shopify platform to suit our business needs by helping us improve our bespoke theme, ensuring our brand comes to life on our website and the customer experience is of an exceptionally high standard. We have a lot of brand-specific requirements that come with being a leader in the pre-owned luxury space. Our developers are friendly and responsive, always working hard to think of a solution to our complex requests. We are particularly happy when Zehntech are able to create bespoke apps within our platform reducing the need to be reliant on third parties and monthly subscription costs which can add up when you have a lot of customization. Now that they have got to know our specific needs, we hope to move even faster to be able to deliver our customer unique and exciting functionality to make us a leader in the resale industry such as different content for new and returning visitors, early access to sales and a subscription service for VIPs. Their system Flux for recording tickets is fantastically easy to use and makes prioritization and communication around projects a friction free & enjoyable process.
What we built it with
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