Hardscape School : Custom WordPress Development

Pavetech is a manufacturer and reseller of hardscape tools. Its Hardscape School WordPress site shares the company’s knowledge with others. The long-term mission of the company is to contribute to the hardscape industry. To do this, it shares knowledge and skills with people who are new to the industry or already work in it. For this reason, the company developed various courses and offers them through regular events. The client also understood the importance of a digital presence for a successful business, and he had one through his digital platform. Zehntech redesigned this platform. We added features that the website lacked, so end-users could connect with the company more easily. See our web development services for more.

A digital platform goes a long way toward business success. It makes you more available to the prospective leads you want to convert. However, not every digital platform works out as expected. Often it lacks the appeal to attract people. Even when it attracts them, missing functions become a problem. This is what the client faced. His platform had major issues with design and user friendliness. For example, it was difficult for people to register for courses or events. As a result, the client lost a considerable number of prospective leads. He wanted a solution to overcome these issues.

We fixed the major issues on the website. First, we redesigned it with a custom theme on WordPress to give it a new look and make it more appealing. Next, we improved the responsiveness and speed of the website. This helps it fetch more traffic and generate more leads. Then we worked on the functions. We added online registration, so people can register for the courses and events easily. In addition, we created a calendar that shows the current and upcoming events. Users can free up their schedule and plan well in advance. Finally, to add more value to the courses, we created tabs where users can purchase reference materials and watch video tutorials.

The client’s digital presence has improved remarkably with our enhancements. Because we fixed the issues, the website now offers excellent user-friendliness and responsiveness. This has greatly improved his customer engagement. Also, more people register for the events, buy reference materials and watch video tutorials. Overall, the redesign has brought the client closer to the mission for which he built the platform.