Algramo: ZOHO CRM Implementation

Algramo is a Santiago-based social enterprise whose goal is to create a positive environmental impact by reducing the use of plastic. This ZOHO CRM implementation supports that mission. To do so, Algramo partners with globally renowned brands, Unilever and Purin, to offer consumer products in reusable containers across its network of convenience stores and refill stations in Chile. Also, they provide their customers with daily-use products in affordable, reusable, and recyclable packaging through their platform.

The customer base of Algramo was expanding rapidly. However, their existing mobile application infrastructure could not manage the exponentially increasing workload. So, to support the growing customer base, they wanted to integrate their app with a Customer Relationship Management platform while making sure all their existing and new user data stayed updated and synced in real-time.

Algramo needed a ZOHO CRM implementation that fit its app. After an in-depth discussion with the client, our experienced team recommended ZOHO CRM as the ideal solution. We seamlessly integrated ZOHO CRM into their application, and no data was lost during the process. Then, to customize the platform for the client’s needs, we created custom workflows, custom modules, and custom fields. Finally, we enabled automation for importing leads, clients, products, and order data into the ZOHO CRM modules in real-time. This kind of work is part of our custom software services.

Integrating ZOHO CRM into their existing infrastructure resolved the core issue of increased workload on the application. As a result, automated data import made it easier to manage customer, order, and product data. The CRM also helped their marketing team, because it let them analyze data and build strategies for increasing sales and further growth. In short, the ZOHO CRM implementation gave Algramo a CRM that fits its growing business.